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Recommended Reading

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1. $100M Offers: Focuses on creating high-value offers in business, teaching how to craft irresistible products or services.


Excerpts:

  • "The market pays for value, not for time."

  • "Your offer should be so good that people feel stupid saying no."

  • "Price is a function of value, not costs."

 

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​2. The One Thing: Teaches how to identify and focus on the most important task in any situation to increase productivity and achieve better results.

Excerpts:

  • "What's the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?"

  • "Success is built sequentially. It's one thing at a time."

  • "Multitasking is a lie."

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3. The Power of Now: A self-help guide emphasizing the importance of living in the present moment.

Excerpts:

  • "Realize deeply that the present moment is all you ever have."

  • "The past gives you an identity and the future holds the promise of salvation, of fulfillment in whatever form. Both are illusions."

  • "Wherever you are, be there totally."

  • "Accept - then act. Whatever the present moment contains, accept it as if you had chosen it."

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4. Profit First: Presents a cash management system for small businesses that prioritizes profitability by setting aside a percentage of revenue before paying expenses.

Excerpts:

  • "Sales - Profit = Expenses"

  • "The Profit First principle is to take your profit first, then run your business on the remaining cash."

  • "A financially healthy company is a result of a series of small daily financial wins."

  • "Parkinson's Law: The demand for something expands to match its supply."

 

 

5. 10X Is Easier Than 2X: Argues that aiming for exponential (10x) improvement is often easier and more motivating than incremental (2x) growth.


Excerpts:

  • "When you're trying to accomplish something 10x bigger, you have to think in completely new and different ways."

  • "2x thinking keeps you trapped in your current models and mindsets. 10x thinking forces you to reinvent yourself and your business."

  • "The path to 10x is through simplification, not complication. You need to focus on doing fewer things, but doing them extraordinarily well."

  • "10x goals create excitement and attract resources. 2x goals often feel like a grind."

 


6. Meditations: A collection of personal writings by Roman Emperor Marcus Aurelius that explores Stoic philosophy.

  • "Take it that you have died today, and your life’s story is ended; and henceforward regard what future time may be given you as an uncovenanted surplus, and live it out in harmony with nature."

  • "Reflect often upon the rapidity with which all existing things, or things coming into existence, sweep past us and are carried away."

  • "Waste no more time arguing about what a good man should be. Be one."

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7. Getting Things Done: Outlines a productivity method for organizing tasks, reducing stress, and increasing efficiency in both personal and professional life.

Excerpts:

  • "Your mind is for having ideas, not holding them."

  • "If it's on your mind, your mind isn't clear."

  • "Much of the stress that people feel doesn't come from having too much to do. It comes from not finishing what they've started."

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8. Pitch Anything: Provides a framework for creating and delivering compelling pitches in various business situations, based on neuroscience principles.

Excerpts:

  • "The best pitches are framed in the mind of the audience within the first three minutes."

  • "People don't buy from people they like. They buy from those who they feel are of equal or higher status."

  • "The human brain is wired to pay attention to novel things and to ignore the mundane."

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